Matthew Haag, widely known as Nadeshot, has carved out a remarkable space for himself in the esports and gaming world. From his early days as a competitive Call of Duty player to becoming the founder and CEO of the massive lifestyle and gaming brand, 100 Thieves, his journey is one of skill, strategy, and entrepreneurship. As of 2025, Nadeshot’s net worth is estimated to be between $12 million and $20 million, a testament to his incredible success.
Who Is Nadeshot?
Born on August 3, 1992, in Palos Hills, Illinois, Matthew Haag’s story didn’t start with a silver controller in his hand. Before he was Nadeshot, he was a student at Amos Alonzo Stagg High School and later pursued a two-year business studies course at Moraine Valley Community College. He even worked at McDonald’s before his gaming career took off, a humble beginning to an extraordinary journey. His gaming handle, Nadeshot, is a clever nod to a skilled move in the Halo series, combining a grenade and a shot to take down an opponent.
From Pro Player to Gaming Legend
Nadeshot’s professional gaming career began at the age of 16 with Call of Duty 4: Modern Warfare. He joined the iconic esports organization OpTic Gaming in 2010, where he quickly became a fan favorite. His aggressive playstyle and charismatic personality drew in a massive following. In 2011, he became a Call of Duty XP World Champion, and in 2014, he captained OpTic Gaming and led them to a gold medal at the Major League Gaming X Games. After a decorated career, he stepped away from competitive gaming in 2015 to focus on content creation, but his legacy as a player was already firmly cemented.
The Birth of 100 Thieves
In 2017, Nadeshot embarked on his most ambitious project yet: 100 Thieves. Co-founded with Cleveland Cavaliers owner Dan Gilbert, 100 Thieves is more than just an esports organization; it’s a lifestyle brand. The Los Angeles-based company fields competitive teams in major titles like Call of Duty, League of Legends, and Valorant. Beyond gaming, 100 Thieves has a highly successful apparel line and has attracted major sponsors like Cash App, Chipotle, and Lexus. The company’s valuation has soared to an estimated $460 million, a clear indicator of Nadeshot’s business acumen.
Nadeshot’s Streaming Success
Nadeshot’s transition from pro player to full-time content creator has been incredibly lucrative. With over two million followers on Twitch and more than three million subscribers on YouTube, he has a massive platform. In a recent subathon, a marathon streaming event, he earned a staggering $238,146 in a single month. This income is a mix of subscriptions, donations, and ad revenue, with gifted subscriptions making up the largest portion. His success on these platforms demonstrates his ability to connect with an audience and keep them engaged.
Breaking Down Nadeshot Net Worth
Nadeshot’s net worth, estimated between $12 million and $20 million, is a result of his diverse income streams. His earnings from his pro gaming career, including over $250,000 in tournament winnings, laid the foundation. However, the majority of his wealth comes from the success of 100 Thieves, his lucrative streaming career, and numerous sponsorship deals with major brands. He has truly diversified his portfolio, ensuring his financial success for years to come.
The Future of Nadeshot’s Empire
At 32, Nadeshot is far from finished. Having recently stepped back from the day-to-day operations of 100 Thieves to focus on content creation, he continues to be a major force in the gaming world. His influence extends beyond just playing games; he is a respected entrepreneur and a role model for aspiring gamers and content creators. With his passion for gaming and his sharp business sense, Nadeshot’s empire is poised for even greater growth in the future.
Conclusion
Nadeshot’s journey from a McDonald’s employee to a multi-millionaire gaming icon is a story of passion, dedication, and smart business moves. He has successfully navigated the ever-changing landscape of the gaming industry, from the competitive stage to the boardroom. His story is an inspiration, proving that with skill and a vision, a love for gaming can be turned into a global empire.
